Plaud has been recognized by Euromonitor as the World’s No.1 AI Note-Taking Device Brand, marking a major milestone in the company’s growth and category leadership.
This recognition reflects the rising global demand for intelligent tools that help professionals capture, organize, and act on the information created in everyday conversations. As work becomes faster, more collaborative, and more information-dense, AI note-taking is becoming an increasingly important part of modern productivity.
Today, more than 2 million professionals rely on Plaud to capture and carry forward the intelligence created in their everyday conversations.
Defining a New Category
Traditionally, note-taking has been about recording. But as work becomes increasingly conversation-driven, recording alone is no longer enough.
Plaud represents a shift from capturing information to generating structured, actionable outputs from conversations.
This recognition as the World’s No.1 AI note-taking device brand reinforces our commitment to defining a new category of devices: purpose-built to capture intelligence as it happens.
From Plaud Note, the first AI-native notetaker, to the most advanced Plaud Note Pro and the newly introduced wearable Plaud NotePin S, each product extends this vision across different real-world scenarios where conversations matter most.
From Devices to Intelligence Systems
Plaud is not just building devices. We are building an intelligence layer for conversations.
Powered by Plaud Intelligence, our system transforms multimodal inputs, including audio, text, images, and user-marked highlights, into structured outputs that can be searched, queried, and acted on.
With a simple press, users can highlight key moments in real time, allowing the system to prioritize context based on intent. This shifts note-taking from passive recording to active collaboration between human and AI.
Built for Conversation-Driven Work
Plaud is designed for professionals whose work depends on conversations, where critical information is spoken, not written first.
Across industries such as consulting, sales, healthcare, media, and research, missing context can be costly. Plaud enables users to stay fully present in the moment, while ensuring that key insights are captured, organized, and made usable automatically.
A Milestone — and What Comes Next
Being recognized as the World’s No.1 AI note-taking device brand marks an important milestone, but also highlights how early this category still is.
As AI capabilities evolve, the value of conversations will no longer be limited to what is said, but to how effectively they can be captured, structured, and carried forward. Plaud is building toward that future, where conversations are no longer transient, but become a persistent, actionable layer of human intelligence.
*Data Source
Euromonitor International Co., Ltd.; measured in terms of total branded sales volume in units in 2025. An AI note-taking device is a portable device specifically designed to leverage artificial intelligence to transcribe speech into structured text, with additional functions such as summarization, tagging, and integration; general-purpose computing devices are excluded. Based on research completed in 03/2026.
